To be a regional center of excellence in education, research, and training, focusing on professional and Vocational development of under-graduates and graduates to cope with the business and industry market requirements, and to meet the global educational standards.

VALUES ITA is guided by the following values: • Recognizing learning as a life-long process. • Maintaining the highest standard of ethics in education. • Developing and sustaining positive relations with business and industry.

PLEDGE ITA pledges to be: • A top teaching institution subscribing to total quality management concepts and technologies. • A technology oriented institution embracing ever advancing educational technologies. • A reputed institution seeking collaboration with other educational institutions around the world. • An attractive place for the best students and top ranked scholars. • An innovative institution nurturing an open and democratic educational and research environment enhancing creativity and knowledge acquisition.

GOALS The academic goals of ITA can be summarized as follows: • Formation of decent student character and responsible citizenship. • Linking with global institutions to bridge the gap between domestic and foreign cultures. • Offering integrated programs of study with one vision, encompassing equally business and technology. • Furnishing high quality academic programs to satisfy the employment market needs. • Pioneering distance learning and e-learning initiatives. • Providing world-class education in the areas of business, management, information technology, and engineering. • Attracting academic staff that are distinguished in their fields and who have diverse field experiences. • Monitoring employment opportunities and providing graduates with the necessary access to lucrative jobs in their fields of study.